Bid Scope
City of Mississauga

Market Segmentation and Analytics Services and Support

PRC000484

Closing Date: 12/19/2017 2:00:00 PM ET

Detail:

The City of Mississauga (the “City”) is seeking a qualified vendor to support and conduct secondary research and data analytics to gain a better understanding of Mississauga’s overall population, to identify key audiences and develop audience segments and personifications. These audiences will be identified and segmented based on key factors including but not limited to; socio-demographic information, traditional media and social media habits, online habits, leisure preferences, and personal values and interests. The services will be over a 5-year period with the possibility of two additional one-year extensions, subject to budget approval.

To qualify, bidders must able to demonstrate that they have the financial resources, capacity, and skill to meet the requirements as specified in this RFP.

Qualified bidders are those who have extensive municipal experience in data-driven market research, socio-demographic and psychographic analysis, as well as audience segmentation and personification.
The estimated upset limit for this project is approximately $75,000 per year.
Procurement forms will be available for “In Person” or “By Courier” pick-ups at the address provided below on or about  28 November 2017

Responses must be time-stamped to be considered. LATE BIDS will be rejected without exception.
Vendors are invited to attend a public opening commencing at 2:30 p.m., LOCAL TIME, on the day of closing, at the Mississauga Civic Centre, 300 City Centre Drive.

Proposals will be reviewed as to the lowest price, qualifications, capabilities and experience of the bidder and the availability of funds by the Municipality to complete the work. The City reserves the right to accept or reject all or any bids and to waive informalities in accordance with established policy. The City of Mississauga relies on this advertisement to provide public notice of this business opportunity and is not obligated to notify any bidders in any other manner.

TO OBTAIN DOCUMENTS ONLINE:
BIDDINGO: www.biddingo.com/mississauga
FEE (NON-REFUNDABLE): $ 28.25 ( including HST plus Biddingo fees, if applicable)
TO OBTAIN DOCUMENTS IN PERSON OR BY COURIER:
CITY OF MISSISSAUGA:
 
300 City Centre Drive, Ground Floor, Materiel Management, Mississauga ON, L5B 3C1, between the hours of 8:30 a.m. to 4:30 p.m.
  Person Picking-up documents, Courier must provide Procurement #, complete bidder company name, proper mailing address, fax, phone number, contact name and email address of a person responsible for receipt of addenda and other correspondence related to this procurement or documents WILL NOT be released.
FEE (NON-REFUNDABLE): $ 35.31 ( including HST)
Method of Payment: Cash, Amex, Visa, MasterCard, Debit Card or Cheque (payable to: City of Mississauga)
INQUIRIES:
For information regarding document pick-up contact Hyacinth Menezes-Trivedi  at: 905-615-3200 x  5242 or via email hyacinth.menezestrivedi@mississauga.ca
For all other inquiries, please contact the Buyer, Lydia Kowalyk at: 905-615-3200 x 5234  or via email
lydia.kowalyk@mississauga.ca
 
 
 

PLEASE REFER TO THE ASSOCIATED DOCUMENT(S) FOR FURTHER DETAILS - THANK YOU.